Market Research
Many times, long before the professional research firms are brought in, we must evaluate what the market has to offer and whether the project is feasible.
This could result in a complete Investment Opportunity Summary or simply a quick overview of what the product mix should be along with a recommendation of what amenities should be considered.
When necessary we conduct focus studies, interview local builders, Realtors, bankers, appraisers and chamber officials. This helps us help the client understand what the environment is for new growth and the market activity.
We can determine what information is needed, draft the results or our interviews and determine how much further research would be needed to placate the funding sources or create an investment proforma. We have relationships with some of the best research firms in the country and know how to help them evaluate the project and its needs.